Retail and e-commerce – March 2023

06 April 2023

Developments in retail
According to Ecommerce Europe, the French e-commerce sector reached €146.9 billion in turnover for 2022, representing an increase of 13.8% compared to the previous year. These figures are the result of sales growth in the transport, tourism and leisure sectors, which have contributed to the significant increase in services sector sales (+36% over the last year and +50% compared to 2019). Online products sales fell by 7% compared to 2021, but still showed an increase of 33% compared to 2019.
Another report by Ecommerce Europe discusses cross-border e-commerce in the CEE region. The key findings of the survey reveal that almost 10% of participating businesses sell online only on marketplaces, without having their own ecommerce website. 13% of respondents have both ecommerce website and marketplaces as sales channels. You can download the report after filling in your details.
According to a report (3.88 MB) by PLMA, private brand sales hit a new record in 2022, jumping 11.3% to $228.6 billion in all outlets in the U.S.
According to a recent report by Fortune Business Insights, the global e-commerce packaging market size is projected to show robust growth by attaining a valuation of $66.51 billion by 2029. You can find more information in the report summary.

Comparison studies in retail packaging
A Lund University study (2.83 MB) entitled ‘Current state and research directions for disposable versus reusable packaging: A systematic literature review of comparative studies’, is published in Packaging Technology and Science.
A Technische Universität Berlin study (1.69 MB) entitled ‘Life Cycle Assessments of Takeaway Food and Beverage Packaging: The Role of Consumer Behaviour’, is published in Sustainability.
A Chalmers University of Technology thesis (1.03 MB) by Sandra Brüel Grönberg entitled ‘Making packaging more sustainable: Effects of resource embeddedness’ has been published.

Challenges of reusable packaging concepts
Root has published a report designed to pinpoint the challenges and opportunities facing brands as they embark on their reuse and refill packaging journey. You can download the report after filling in your details.

E-commerce fulfilment
The SML Group has published a white paper entitled ‘State of retail insight report 2023 part 1: Order fulfillment and the in-store customer experience’. You can download the white paper after filling in your details.
Smithers has published an infographic about the impact of omnichannel on e-commerce packaging to 2027. You can download the infographic after filling in your details.

Social commerce: integrated shopping and social experience
Deloitte has published a report (1.37 MB) about the rise of social commerce. Social commerce is a seamless, integrated shopping and social experience on an app or site. This creates new ways to engage and convert consumers through inspiration, interaction, discovery, and ease of purchase.

NVC members receive this information with all the relevant links in the monthly NVC Members-only Update. If you have any questions, please contact us:, +31-(0)182-512411