Reference amounts important for effectiveness food labelling
Researchers at the University of Surrey UK, in conjunction with the European Food Information Council (EUFIC), have found that consumers do take into account reference amounts displayed on front of pack nutrition labelling when making their judgements of healthfulness, thus highlighting their importance for the effective presentation of nutrition information.
Reference amounts express the quantity of food for which the nutrition information is being presented, usually ‘per 100g/100ml’or ‘per portion/unit’. EU legislation requires the information on back of pack. An article about the research is published in the European Journal of Clinical Nutrition (Press Release EUFIC, 26 November 2014).
Click here for the press release.
Click here for an abstract of the published article.
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