Research: Why young adults litter soft drinks packaging

31 March 2016

Coca-Cola Enterprises (CCE) has released the findings from a joint research partnership with the national anti-litter charity Keep Britain Tidy and its Centre for Social Innovation, investigating the littering behaviour of young adults between the ages of 16 and 25.
The design and type of object or packaging was found to play a crucial role in influencing littering behaviours. Respondents perceived bottles to be less acceptable to litter, compared to cans, as they are re-sealable and can be carried to consume and dispose of later. Glass bottles were seen as unacceptable to litter because of the danger the material could pose to other people (News Release CCE, 14 March 2016).
Click here for the news release.
Click here for an infographic about the research (2.75 MB).

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