Study on packaging design positioning and methods based on design accuracy

10 April 2014

Packaging industry has a very scientific and rigorous design positioning in the process of production and manufacturing in order to meet the needs of consumer groups for goods packaging.
Researchers at the Hebei Normal University of Science & Technology in China, starting from the basic procedure of package design, focused on the application and methods of brand positioning, product positioning and consumer positioning in packaging design positioning, enabling designers to design product packaging solutions that meet the market needs more, reducing the package designing time. An article about the research is published in the Journal of Chemical and Pharmaceutical Research.
Click here for the article (436 kB).

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