Research: The effect of decorative foil stamping on consumer attention

Researchers at Clemson University USA studied how adding foil stamping to a fast moving consumer good package affects consumer attention and purchase preference. Three different products were selected for evaluation for the study: popcorn, cereal (2 varieties), and boxed pasta dinners.
Overall, it was determined that consumer attention behavior varied among all three product categories. For some of the test samples, the addition of foil stamping positively affected consumer attention behavior and purchase decision. In other cases, the addition of foil stamping had no effect, and for a few of the test samples, the addition of foil stamping negatively impacted consumer attention behavior.
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Click here to request a white paper about the study released by the Foil & Specialty Effects Association (FSEA).

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