Survey: 84% of Americans buy organic food, but do they understand the meaning of organic?

19 May 2014

The Consumer Reports® National Research Center assessed consumer opinion regarding the labeling of organic food in the USA. They found that the majority of consumers (84%) buy organic food; as much as 45% of Americans buy organic food once a month or more.
Most consumers believe that the organic label on produce currently means that no toxic pesticides were used (81%) or no antibiotics were used (66%); the vast majority of consumers feel that the organic label on produce should mean that no toxic pesticides (91%) or antibiotics were used (86%). If organic produce is from a different country, the overwhelming majority of consumers (84%) want origin labeling to reflect this.
Click here for the report (431 kB).

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