DSM Insight Series: Consumers would pay more for yogurt free from artificial ingredients
Results of an extensive DSM survey completed by more than 6,200 consumers in US, China, Brazil, Turkey, France and Poland reveal that consumers place great importance on the natural and authentic qualities of the food they consume.
They look to balance great taste with an ingredient list free from artificial additives and preservatives.
The survey shows that one out of three consumers say a clean label would be a reason to eat more yogurt. Underscoring this desire, half of the consumers also revealed they would be willing to pay at least 10% more for yogurt free from artificial colours, flavours or other artificial preservatives (Press Release DSM, 2 October 2014).
Click here for the DSM press release (62 kB).
Click here to register to download the DSM Global Insight Series Dairy.
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