NL: No more cartoon characters on “unhealthy” kids products

21 December 2016

Following on from the UK’s ban on advertising for food and drinks high in fat, salt or sugar aimed at children, the Dutch Food Industry Federation (FNLI) is planning to prevent cartoon characters being used on packaging of perceived unhealthy products that target young kids.
This includes the likes of Dora the Explorer and Miffy the bunny. FNLI adds that since the proposal is for physical product packaging and not utterances on radio, television, print or social media, the rules also affect products with Dutch text on packaging produced in other EU countries. It hopes that the phasing-out would come into force next year (FoodIngredients1st, 9 December 2016).
Click here for the full news item.
Click here for the letter in which State Secretary Van Rijn informs the parliament about the current self-regulation of food commercials aimed at children (in Dutch, 156 kB).
Click here for more information about the NVC Course Food Packaging.

This news item is also included in our monthly overview, the NVC Members-only Update. If you have any questions, please contact us:, +31-(0)182-512411.