MWV global research: the role of packaging for the consumer

27 February 2014

MeadWestvaco Corporation (MWV) has launched Packaging Matters, the company’s second annual study of the role packaging plays in consumer purchasing behavior, brand loyalty and overall product satisfaction. The research shows that packaging plays a significant role in brick-and-mortar retail purchasing behaviors. The research also reveals a host of behaviors that can be influenced by packaging when shopping online.
Only 11% of global consumers are completely satisfied with packaging. Functional attributes, such as making the product easy to get out, are considered more important packaging attributes to consumers across all product categories (Press Release MWV, 12 February 2014).
Click here for the press release.
Click here for a white paper about the research (285 kB).

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