Marketing, sales and consumer behaviour – September 2020

28 September 2020

Packaging market
Aeternus (in Dutch) has published an analysis of the top 25 best performing companies within the Dutch packaging suppliers industry. You will receive the report after filling in your details (in Dutch).
MP Corporate Finance regularly publishes a Packaging Sector Update and Outlooks. Take a look at the Q2/2020 report (568 kB) and subscribe here if you would like to receive the updates.
In a PMMI white paper brand managers share their insight on secondary packaging trends driven by retail demands, e-commerce growth, and the emerging opportunities for a direct-to-consumer connection. You can download the whitepaper after filling in your e-mail address.

Market for paper and board packaging
A new report (1 MB) by CEPI (234 kB) on the European pulp and paper industry shows that CEPI members produced close to 90 million tonnes of paper and board in 2019, of which 54.6% were based on recycled fibres-compared to 53.1% in 2018. Smithers forecasts that the global corrugated board market will reach $205.7 billion in 2025. You can read more in a recent article.

Market for plastic packaging
Flexible Packaging (FPA) has published its 2020 Top 25 Converters in North America (62 kB). According to Smithers, the demand for mono-material flexible polymer packaging will reach 21.51 million tonnes and a value of $58.9 billion in 2020. The market is discussed in a recent article.

Top 100 food and beverage packaging companies
Food Engineering has published their 2020 Top 100 (139 kB) of food and beverage companies based on revenue.

Consumers and packaging
TU/e research (1.64 MB), published in the Journal of Product & Brand Management, identifies conditions under which consumers prefer matte packages and those under which they prefer glossy packages. On 3 September 2020, Viriega Fauzia Rachmanda held a speech entitled ‘Luxurious yet sustainable packaging design and development’ as part of his master assignment at the University of Twente. Chairman of the assessment committee was professor Roland ten Klooster who holds the NVC Chair Packaging Design and Management. For her bachelor essay (1.01 MB) at the same university, Jana Potthoff studied how certification and design complexity of a packaging influence the perception of “green” premium apparel products.
A Democritus University of Thrace article (2.2 MB) entitled ‘Investigating Food Packaging Elements from a Consumer’s Perspective’, is published in Foods.

Consumer and environment
Josefine Geiger of the University of Groningen obtained her PhD on 7 September 2020 with her thesis 'Context matters'. The thesis highlights the importance of considering the context in explaining recycling, next to individual factors.
UNEP and FIA have released a survey (2.49 MB) of consumers and F&B businesses in South-East Asia that shows a significant disconnect between expectation and action on reducing plastic waste.
An Australian survey (1.02 MB) of recycling information on consumer products and packaging has revealed a situation that is confusing for consumers, according to ACOR (462 kB).

NVC members receive this information with all the relevant links in the monthly NVC Members-only Update. If you have any questions, please contact us:, +31-(0)182-512411