Marketing, sales and consumer behaviour – October 2023

31 October 2023

Market information
According to Euromonitor, currently, roughly four in every five beverage cans in the Americas are used to contain either beer or carbonates. These two have always been the dominant categories in cans, and will continue to be for the foreseeable future, but they are losing their grip. During 2022-2027, over a third of metal can growth in the area will come from a non-traditional category and the most important is energy drinks.
According to a new report from Smithers, the global specialty paper market will reach 26.52 million tons in 2023 up from 24.23 million tons in 2018. The market is expected to grow by a CAGR of 2.1% between 2023 and 2028. More information can be found in an infographic that you can download after filling in your details.
According to a recent report by PMMI, the future of the dairy industry is bright even though the industry has faced numerous obstacles in the last few years. Advancements in processing and packaging technology are enabling dairy companies to keep up with changing consumer preferences. You can download an executive summary after filling in your e-mail address.
Packaging Strategies has published their global 2023 Top 100 Food & Beverage Companies. The list is based on annual revenue from the previous year.

Consumer perceptions of alcoholic beverages packed in paper bottles
In a study (1.22 MB) published in Psychology & Marketing, NTU researchers found that consumers hold inferior expectations (i.e., sensory attributes, price, and purchase likelihood) toward alcoholic beverages packed in paper bottles. They also found that enforced messaging and packaging aesthetics can alter these expectations.

‘Well Packaged’ project
HAS green academy, the THUAS and the AUAS have published the results (in Dutch, 6.51 MB) of the ‘Well Packaged’ project (in Dutch). The main research question was: "How can food companies sustainably meet end-user needs with a product-packaging combination that fits within a circular economy and complies with chain requirements?"

Sustainable Food Monitor 2022
According to the Sustainable Food Monitor 2022 (in Dutch, 506 kB) published by WUR, the proportion of sustainable food in total consumer food spending in the Netherlands declined slightly from 19% in 2021 to 18% in 2022.

Consumers confused about reusable packaging
According to a recent survey by Stora Enso, consumers have a positive attitude toward reusable packaging, but few understand what it really means. Seventy-five percent of the consumers surveyed consider recycling to be a form of reuse. You can download the survey results after filling in your details.

Prices for plastics
Dutch trade magazine Vraag en Aanbod publishes a weekly overview of the prices for plastics (in Dutch). The prices given are estimated averages between the gross prices published in the trade journals and the net prices.

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