Marketing, sales and consumer behaviour –October 2022

01 November 2022

Extensive packaging demand fuels strong growth global PE-market
According to a recent report by Fortune Business Insights, the global PE-market will exhibit strong growth and reach $142.03 billion by 2029. The rapidly progressing packaging sector, urbanisation and extensive PE packaging demand from the F&B industry are likely to fuel this growth. You can find more information in the report summary.

Middle East packaging machinery market
According to a new report by PMMI, the Middle East packaging machinery market is forecast to reach $1.52 billion in 2027 with a CAGR of 4.5%. You can download an executive summary of the report after filling in your e-mail address.

Food packaging
According to PMMI, the demand for meat, poultry, and seafood packaging is predicted to increase by a CAGR of 3% to 3.5% from 2022 to 2025. Despite sustainability concerns, plastic formats will see some of the highest growth. You can download an executive summary of the report after filling in your e-mail address.
A BI study (2.1 MB) on the effects of shape and colour of packaging on consumers’ perceptions of cheeses is published in Food Quality and Preference.
A TU Berlin article (2.68 MB) on the role of disposable packaging in everyday food consumption is published in the European Journal of Cultural and Political Sociology.
According to the Sustainable Food Monitor (in Dutch, 610 kB) published by WUR, Dutch consumers are spending more and more on products with sustainability labels. The share of sustainable food in total food spending increased from 17% in 2020 to 19% in 2021.

NL: Petition for user-friendlier medicine packaging
ReumaNederland (in Dutch) has handed over a petition to the Dutch Ministry of Health, Welfare and Sport and the Medicines Evaluation Board (in Dutch). With the petition, the patient organisation pleads for user-friendlier medicine packaging. Meanwhile, ReumaNederland is working with the University of Twente on a user-friendly pill strip. The prototype is expected to be out of the test phase before the end of this year.

Packaging and sustainability
According to Giulia Granato, there is a lot of greenwashing when it comes to packaging, which makes consumers sceptical. For her thesis (3.45 MB) at WUR, she investigated ways companies’ and consumers’ routines can be disrupted to achieve more sustainable behaviour. She found that certain combinations of explicit and implicit cues worked to signal the sustainability of the packaging. She is also the main author of an article (8.66 MB) published in the Journal of Cleaner Production on how consumers trade-off conventional packaging benefits against sustainability.
A new report by Drapers, in partnership with Smurfit Kappa highlights fashion consumers’ desire for businesses to validate sustainable packaging claims. You can read the report online after filling in your details. In an article (390 kB) published in Cleaner and Responsible Consumption, SCMHRD researchers analyse consumer perception and behaviour regarding sustainable packaging in the FMCG industry.

Prices for plastics
Dutch trade magazine Vraag en Aanbod publishes a weekly overview of the prices for plastics (in Dutch). The prices given are estimated averages between the gross prices published in the trade journals and the net prices.

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