Marketing, sales and consumer behaviour – November 2023

05 December 2023

Market information - digital printing, tobacco packaging and industrial robots
According to Smithers, digital printing plays a pivotal role in driving the growth and technological advancements of package printing. You can find more information in a white paper that you can download after filling in your details.
According to a recent report by Fortune Business Insights, the global tobacco packaging market value is expected to rise from $18.23 billion in 2023 to $25.24 billion by 2030. You can find more information in the report summary.
The International Federation of Robotics (IFR) reports 553,052 industrial robot installations in factories around the world - a growth rate of 5% in 2022, year-on-year. You can find more information in an executive summary (10.62 MB) of the World Robotics 2023 report.

Food and drink
According to a new report from Smithers, the European market for food & drink packaging will rise at 1.65% year-on-year to reach 889.4 billion units in 2028. More information can be found in a podcast. A recent publication (10.53 MB) by Foodvalley NL and partners gives an insight into current Dutch circular best practices and a glimpse into future entrepreneurial opportunities. Packaging is one of the subjects. The Food Industry Monitor 2023 (in Dutch, 2.92 MB) by FNLI (in Dutch) shows that prices for packaging materials still peaked in the third quarter of 2022 before starting a slight descent.
An MSU survey published by AMERIPEN, shows that many US consumers are unaware of the shelf-life extension capacity of certain packaging, which is leading them to choose less appropriate packaging formats for certain food products. You can download the report after filling in your details. Research by EIT shows that a majority of Europeans would embrace an international eco-label signalling the environmental impact of food products. A new study from Durham University has found that cigarette style graphic warning labels could reduce people’s meat consumption.

Sustainable packaging
PMMI has published a report entitled ‘Moving to Sustainable Packaging: Closing the Innovation Gap’. You can download the report after filling in your e-mail address.
A report (1.09 MB) by L.E.K. details how businesses are converting the transition toward circularity into economic opportunity. Packaging is one of the subjects.
University of Sheffield research has found that British consumers are angry at the retail industry for producing plastic waste and frustrated with current reuse and recycling systems.

Packaging and consumer buying behaviour
Universitas Brawijaya research (247 kB), published in the Journal of International Accounting & Finance in Asia Pasific, studies the influence of Coca-Cola's packaging on purchasing decisions.
Universitas Indonesia research (1.51 MB), published in the Technium Social Sciences Journal, finds that packaging significantly influences buying behaviour.

Consumer trends
Mintel has announced five trends set to impact global consumer markets in 2024. You will receive the report by email after filling in your details.

Prices for plastics
Dutch trade magazine Vraag en Aanbod publishes a weekly overview of the prices for plastics (in Dutch). The prices given are estimated averages between the gross prices published in the trade journals and the net prices.

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