Marketing, sales and consumer behaviour – January 2024

31 January 2024

Packaging and packaging machinery – market information
According to a Smithers report, the global packaging market value will reach $1.17 trillion in 2023. The market is expected to grow with a CAGR of 3.9% to reach $1.42 trillion in 2028. You can download an infographic after filling in your details.
Increased use of aseptic cartons for dairy and a surge in new applications will provide a strong boost to the global demand for liquid paperboard packaging over the next five years, according to another report by Smithers. You can download an infographic after filling in your details.
Smithers also forecasts that the global moulded pulp packaging market value will grow with a CAGR of 5.7% to reach $5.64 billion in 2028. You can download an infographic after filling in your details.
According to a recent report by Fortune Business Insights, the global food packaging market value is expected to rise from $479.73 billion in 2023 to $714.16 billion by 2030. You can find more information in the report summary.
According to a recent report by PMMI, the world market for packaging machinery grew by 13% in 2022. The longer-term outlook to 2027 remains positive. You can download an executive summary after filling in your e-mail address.

Trends in print
Drupa has published the 9th Drupa Global Trends Report (executive summary, 1.68 MB). The survey shows that the print industry has bounced back, reporting a more positive condition than in 2019, i.e., before COVID-19 and positive expectations for 2024. Packaging printers report increasing demand for added value packaging, e.g., interactive print.

EU: fake goods
Approximately 86 million fake items were detained in the EU in 2022 (at the EU external border and in the internal market), according to a report (3.23 MB) by the EUIPO and the EC. Similarly to 2020 and 2021, packaging material leads the ranking, although its share has decreased compared to 2021.

Packaging and consumer buying behaviour
UPM Raflatac has published neuromarketing insights for white wine label design that you can download after filling in your details.
A University of Brasov study (864 kB) entitled ‘Innovative marketing strategies in the field of packaging for organic food products’ is published in the Journal of Research Administration.
In an article (1.32 MB) published in SciELO, UFLA researchers analyse consumer perceptions of biodegradable packaging for food.

Consumers confused by green labels and claims
A survey (2.11 MB) by BEUC and ICRT shows that most consumers want to reduce their environmental footprint and look out for reliable information. But they end up frustrated with the confusing, never-ending sea of green labels and claims.

Prices for plastics
Dutch trade magazine Vraag en Aanbod publishes a weekly overview of the prices for plastics (in Dutch). The prices given are estimated averages between the gross prices published in the trade journals and the net prices.

NVC members receive this information with all the relevant links in the monthly NVC Members-only Update. If you have any questions, please contact us:, +31-(0)182-512411