Marketing, sales and consumer behaviour – August 2023

04 September 2023

Packaging and packaging machinery markets
According to Cepi, EU paper and board consumption decreased by 3.5% and production decreased by 6.1% in 2022 compared to 2021. More statistics can be found here (2.86 MB).
Preliminary figures (2.69 MB) presented by the International Federation of Robotics (IFR), show that almost 72,000 industrial robots were installed in the EU in 2022, an increase of 6% compared to 2021.
PMMI has published a report with the title ‘2023 Colombia Packaging and Processing Machinery Market’. You can download an executive summary after filling in your e-mail address.
According to Smithers, flexible plastic, paper, and foil packaging have a moderate growth outlook for the next five years. You can find more information in a white paper that you can download after filling in your details. Smithers has also published infographics on fibre-based packaging and paper versus plastic packaging that you can download after filling in your details.
Fortune Business Insights has published a number of market reports that you can buy. The subjects are: anti-counterfeiting packaging, beverage packaging, caps & closures, cosmetic packaging, pharmaceutical packaging, retail ready packaging and seafood packaging. You can find more information in the report summaries.

Food and packaging
A recent Backslash report that you can download after filling in your details unveils four opportunities for disruptive growth in food.
New analysis (3.63 MB) by Reloop and CRI (319 kB) shows that deposit return systems have no discernible impact on beverage sales.
In a paper (674 kB) published in de AGORA International Journal of Economical Sciences, Sangu researchers discuss how intelligent packaging can serve as a marketing tool.

Packaging design
On 17 August 2023, Wouter ten Dam held a speech entitled ‘Driving sustainability in packaging design’ as part of his master assignment at the University of Twente. Chairman of the assessment committee was prof. Roland ten Klooster who holds the NVC Chair Packaging Design and Management.
Dhaka University research (349 kB) published in the Jurnal Psikologi dan Psikologi Islam looks at which packaging features play the most crucial role in purchase decisions.
A UiTM paper (931 kB) entitled ‘The Utilization of Augmented Reality (AR) Applications as Packaging Design Enhancement’ has been published in the International Journal of Academic Research in Business and Social Sciences.

Consumers and sustainability
Research by McKinsey shows that consumers around the world have different opinions on what type of packaging is most sustainable.
Researchers at the University of Florence studied how food consumers relatively value plastic packaging alternatives, namely the unpackaged option and bioplastic packaging. The study (1.003 kB) is published in Environmental and Resource Economics.

Prices for plastics
Dutch trade magazine Vraag en Aanbod publishes a weekly overview of the prices for plastics (in Dutch). The prices given are estimated averages between the gross prices published in the trade journals and the net prices.

NVC members receive this information with all the relevant links in the monthly NVC Members-only Update. If you have any questions, please contact us:, +31-(0)182-512411