Marketing, sales and consumer behaviour – April 2023

01 May 2023

Packaging trends
PMMI and AMERIPEN have published a report entitled ‘Packaging Compass: Evaluating Trends in U.S. Packaging Design Over the Next Decade and Implications for the Future of a Circular Packaging System’. You can download the report after filling in your e-mail address.
In the period leading to interpack 2023 (4-10 May) the organisation is publishing a number of expert articles. Recent subjects are baked goods packaging and non-food packaging.
In 2022, the majority of printed packaging was produced using analogue print technologies. According to Smithers, over the next five years there are growing opportunities for new digital technologies in the sub-5km2 run length jobs. You can download an infographic after filling in your details.
Plastic recycling rates and the quality of recyclates are on the rise, driven by tightening EU regulation and new recycling technologies. According to a report by Roland Berger, this means a wealth of opportunities for industry players. You will receive the report by e-mail after filling in your details

Market for glass packaging
According to a recent report by Fortune Business Insights, the global glass packaging market will reach a value of $86.54 Billion by 2030. You can find more information in the report summary.
Close the glass loop has published a study (930 kB) on one-way glass in the HORECA channel. The study estimates that in 2019, 91.7 billion glass beverage containers were placed on the market in the EU+UK and one-way HORECA glass accounted for 10%.

EU Regional Competitiveness Index
The EU’s most competitive regions are still overwhelmingly located in western and northern Europe, according to the new edition of the EU Regional Competitiveness Index, launched by the EC. The Province of Utrecht (NL) is the most competitive region according to the index.

Consumer attitudes towards food packaging and food-related risks
A survey (1.8 MB) commissioned by BEUC finds that consumers do not feel sufficiently informed when buying or using food packaging. While consumers are generally aware that some packaging can release chemicals into food, they may not be receiving the information they need. For example, 1 in 5 reuse throwaway packaging for purposes that could increase food-related risks.

How ‘circular’ are Dutch consumers?
Research (in Dutch, 2.71 MB) by PBL (in Dutch) shows that on several aspects Dutch citizens are significantly more willing to consume circularly than what they do now, if it is not more expensive or inconvenient.

Packaging design
In research (808 kB) published in SAGE Open, UiTM researchers studied design characteristics of snack food packaging. They found that the image on the packaging has the most impact on consumer purchase decisions.

Prices for plastics
Dutch trade magazine Vraag en Aanbod publishes a weekly overview of the prices for plastics (in Dutch). The prices given are estimated averages between the gross prices published in the trade journals and the net prices.

NVC members receive this information with all the relevant links in the monthly NVC Members-only Update. If you have any questions, please contact us:, +31-(0)182-512411