Marketing, sales and consumer behaviour – April 2020

07 May 2020

IRI is regularly publishing reports on the impact of COVID-19 for CPG manufacturers and retailers. You can download the reports free of charge (scroll down).
In response to COVID-19, Packaging World magazine polled its readership of CPGs and brand owners to begin to see how the industry was dealing with the crisis. A recent article gives an early snapshot of results.

On-the-go packaging
On 5 March 2020, Herman van de Beek held a speech entitled ‘Designing the next generation of spoonable cups for on-the-go consumer convenience and environmental sustainability’ as part of his master assignment at the University of Twente. Chairman of the assessment committee was professor Roland ten Klooster who holds the NVC Chair Packaging Design and Management.

Pet food trends
PMMI recently published the report ‘Trends and Drivers Impacting the Pet Food Industry’. You can download an executive summary after filling in your e-mail address.

Packaging of children’s milk
Two articles on packaging of children’s milk were recently published in Archivos Latino Americanos de Nutrición. In one article (566 kB) researchers at Jingdezhen Ceramic University analyse milk formula marketing strategies. In the other article (830 kB) researchers at Qilu Normal University discuss the design of children's milk nutrition packaging.

Yoghurt - Effects of packaging colour and health claims
Researchers at Universitat Oberta de Catalunya studied the effects of packaging colour and health claims of a fictional fruit yoghurt package on attitude towards the product and subsequently, consumer’s buying intention. An article (662 kB) about the research is published in the International Journal of Environmental Research and Public Health.

Bio-based and biodegradable plastics in Denmark
Eunomia has published a study on bio-based and biodegradable plastics in Denmark that you can download after filling in your details.

In collaboration with PackagingInsights, Innova Market Insights has unveiled its Top Packaging Trends 2020, with “The Language of Environmental Sustainability” identified as this year’s leading trend.
Duo UK surveyed 100 senior retail professionals and found there’s risk of a widening gap between packaging sustainability idealism and realism: the Green Gap. Over half (53%) of companies think reducing environmental impact will be the most important factor defining packaging strategies in the next ten years. However, when asked which factors will influence packaging design and development in the next decade, more than half (59%) of respondents stated ‘cost’. You will receive the report by e-mail after filling in your details.
The Hi-Cone State of Plastic Recycling report (7.14 MB) surveyed consumers on plastic packaging recycling. The report shows an uncertainty as to which materials are better for the environment and a great lack of confidence in the recycling system, with one-third believing only a quarter of what they put in their recycling bins is actually recycled.

NVC members receive this information with all the relevant links in the monthly NVC Members-only Update. If you have any questions, please contact us:, +31-(0)182-512411.