The Hartman Group has published an infographic about the influence of the sustainability of the packaging in the decision of the consumer to buy a product. The infographic is based on the Sustainability: Transparency 2015 report. Consumers understand sustainable packaging primarily in terms of what happens to the packaging after they use the product at home. It is the familiarity with this back-end impact that influences purchase decisions. When asked what is most important when deciding which foods and beverages to purchase, more than half of the consumers name product safety/healthfulness (56%) and products that save money (51%). 22% say that minimal/eco-friendly packaging is important.
Click here for the infographic (644 kB).
If you have any questions about this subject, please contact us: info@nvc.nl, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.
27 September 2016