Impacts of plain packaging for roll-your-own cigarette smokers

26 June 2014

Researchers at the EHESP School of Public Health in France explored young adult roll-your-own smokers’ response to using plain packaging in real-world settings. Compared to their own fully branded packs, plain packs were associated with less positive pack and product perceptions, lower brand attachment and less positive feelings about smoking and feelings when using the pack in front of others. Participants were also more likely to report feeling like reducing consumption and quitting.
The study suggests that the impacts of plain packaging for roll-your-own cigarette smokers are the same as for smokers of factory-made cigarettes. An article about the research is published in Tobacco Control.
Click here for an abstract of the article.

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