Consumer packaged goods companies planning for the e-commerce US market in 2018
Consumer packaged goods (CPG) companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current 1% penetration will likely expand to 5% and could be 10% in short order. This is stated in The Digital Future: A Game Plan for Consumer Packaged Goods, prepared for the Grocery Manufacturers Association (GMA).
The report argues that while many companies have established a digital presence like a website, most have yet to fully integrate digital into their operating model and tailor their packaged product offerings to the digital or e-commerce marketplace.This issue is also addressed in a new NVC Position Paper.
Click here to download the report (11 MB).
Click here to download the NVC Position Paper ‘Packaging as Driver for the Sustained Future of E-Commerce’ (417 kB).
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