All4PACK survey: Europeans and their packaging expectations

26 October 2016

A survey, conducted by ObSoCo on behalf of ALL4PACK Paris, aimed to gain insight into the “packaging experience” of European consumers, in both its functional and emotional aspects. To do so, five main attributes of packaging were examined: the development of connected and smart packaging; packaging in online shopping; information displayed on packaging; the “wow” effect associated with limited edition or customised packaging and the main properties of packaging. While there appears to be some form of consensus on some of these points, the survey highlights two major differentiating criteria regarding attitudes to packaging: they are influenced by cultural traits and by a generation effect.
Click here for more information about the survey (511 kB).
Click here to fill in the form to download the survey findings.
NVC members can visit ALL4PACK (14-17 November 2016) with a free entrance ticket, please contact us for the NVC code.
On 14 November you are welcome at the live TV Stage of ALL4PACK where the latest insights on the future of business education in packaging for Europe will be shared. The 3.55-4.35 PM scheduled programme will be presented by Michael Nieuwesteeg (NVC).

If you have any questions about this subject, please contact us: info@nvc.nl, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.