8 ways to drive and improve e-commerce customer loyalty

01 February 2016

Creating and maintaining customer loyalty is a constant challenge across all industries and sectors for e-commerce and marketing managers. The question “what drives customer loyalty, and how it can be improved?” is answered in 8 ways by eCommerce Insights on 8 January, 2016. Provided are several ways one can improve loyalty, including customer engagement and communication strategies.
Get the basics right, tap into hearts and minds, differentiate between loyalty and reward schemes, create a dialogue with your customers , don’t assume disengaged customers have lapsed, monitor your net promoter score, use your customers’ data wisely and make incentives relevant.
Click here for the newsletter provided by eCommerce Insights.
Click here for more information about the NVC E-course Packaging for E-commerce.
Click here for more information about the NVC innovation project Web Retail Packaging.

If you have any questions about this subject, please contact us: info@nvc.nl, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.