Targeting mid-lifers with sustainable chocolate

08 December 2014

According to Canadean, chocolate is becoming increasingly popular among mid-lifers in the UK (45-54 year old consumers), when compared to other demographic groups. As mid-lifers are under constant stress, they often turn to chocolate as a form of escapism and as such are not as concerned by issues such as healthy eating. Moreover, when it comes to chocolate, consumers pay little attention to product formulation.
Canadean's survey finds that 46% mid-lifers claim that ‘natural products’ are neither important nor unimportant when they look for chocolate. 66% have never put a confectionery product back on the shelf because it was not natural enough (News Release Canadean, 25 November 2014).
Click here for the news release.

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