Atomic Kick-off for 27th edition of the world's most competitive packaging innovation contest

03 October 2013

The 27th edition of packaging innovation contest De Gouden Noot has started. This was celebrated at a special Kick-off party by NVC Netherlands Packaging Centre in the famous Atomium building in Brussels (Belgium) on Wednesday evening October 2nd. At 8 PM, NVC-chairman Peter van der Knaap presented a symbolic Gouden Noot trophy to the chairman of the jury Professor Onno Omta and expressed his wish that the jury will find the Golden packaging innovation of the year 2014. The trophy of De Gouden Noot contains a massive golden walnut as a symbol of integral packaging innovation.

Entry closes on April 2nd, 2014 or when the maximum of forty entries is reached. Ten finalists will be selected in the first stage of the contest and these will go on tour with NVC Netherlands Packaging Centre to packaging exhibitions including interpack 2014, Empack 2014 and Macropak 2014. The ultimate winner of De Gouden Noot 2014 will be announced at the NVC Packaging Innovation Dinner, which takes place on September 30th, 2014 in Utrecht (The Netherlands). To enter the contest, please visit

NVC (founded in 1953) is the association of companies addressing the activity of packaging throughout the supply chain of packaged products. The NVC membership, projects, information services and education programme stimulate the continuous improvement of packaging.

Chairman of the NVC Netherlands Packaging Centre Peter van der Knaap (right) presents a symbolic Gouden Noot trophy to the chairman of the jury Professor Onno Omta, thereby opening the entries to packaging innovation contest De Gouden Noot 2014. (High-resolution picture available via

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For more information please contact Ger Standhardt, or +31(0)182-512411.