NVC Innovation project Web Retail Packaging

Web Retail Packaging (WRP) is the packaging of products that are ordered online and delivered, directly at the consumer's home or via a collection point. WRP is an essential factor for the further stable growth of e-commerce, especially where physical products are concerned. What does the future of WRP look like and which packaging aspects constitute risks or opportunities? These questions are central to this NVC innovation project.

The basis for the project is the international NVC Working Group Web Retail Packaging, in which retailers, manufacturers and suppliers of packaging and related services work together for the sustainable growth of web shopping. The Working Group normally meets plenary 'live hybrid' once a year. Other (sub) meetings take place per web-co. Participation is exclusively for NVC member companies and by invitation.
The next meeting is Friday 9 September 2022. If you are interested to join the working group (members-only) please contact Corné Huijben via c.huijben@nvc.nl.

About the NVC Innovation project Web Retail Packaging:

  • Creating innovations
  • Sharing best practices
  • Project meetings
  • Exclusively for NVC members or on invitation by NVC


The NVC Position Paper 'Packaging as driver for the sustained future of e-commerce' was updated on 17 September 2021 on the basis of all project activities up to that moment. Click here to download the NVC Position Paper.

The Live Online NVC E-Course Packaging for E-commerce gives you an excellent insight into the importance of packaging and packaging for the success of e-commerce activities in four online sessions of 3 hours each. Live Online Learning means: global access, no travel costs and excellent learning outcomes thanks to live teachers in the interactive live online NVC classroom. Register here.