US shoppers willing to spend 31% more on responsibly produced food
On average, Americans are willing to spend 31% more per week on grocery food produced in ways that uphold the principles of corporate social responsibility (CSR), according to the Conscious Consumer™ Study issued by Gibbs-rbb Strategic Communications.
One of the findings is that controversial news emerging from food supply chains can affect consumer loyalty, i.e. recalls. Another finding is that health, safety and waste reduction are significant considerations in decisions to buy food. A third finding is that trusted personal contacts, journalists, retailers and food businesses are important sources of information about the CSR activities (News Item Gibbs, 15 October 2014).
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Click here for the study (1.63 MB).
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