Report on Beverage Packaging Conference

01 December 2015

The Canadean Beverage Packaging Conference returned to Brussels in 2015 for its fourth consecutive year. The 2015 edition investigated the challenges faced by leading beverage brand owners from both the non–alcoholic and alcoholic sectors. Chairman of the event was NVC-director Michael Nieuwesteeg, who also presented a lecture on the future of packaging in the rapidly evolving omnichannel retail environment. He shared the recent NVC Position Paper and further insights from the international NVC project Web Retail Packaging, where major global retailers and e-tailers and their suppliers of products and packaging work together for a sustained future of packaging and e-commerce.
Click here for the NVC presentation Beverage packaging in the omnichannel world of e-commerce (780 kB).
If you are an NVC member, please contact Helen Crowe for the link to the presentations given by the various speakers.
Click here for the NVC Position Paper Packaging as driver for the sustained future of e-commerce (417 kB).
Click here for more information about the NVC innovation project Web Retail Packaging.
On 20 January 2016 an interactive NVC presentation on the role of holistic packaging design on consumer experience will be given.

If you have any questions about this subject, please contact us:, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.