Tetra Pak: Environmental Research 2013 A global study of the attitudes of consumers and influencers – free summary and report

Tetra Pak research shows growing demand for renewable materials and environmental labelling. The report also shows that recycling remains a fundamental expectation of both consumers and food industry stakeholders.
This year’s survey sees a significant rise in the attitude towards renewable materials among food industry stakeholders, driven by the recent development of new technologies. They rank the use of bio-based materials as one of the most important environmental trends shaping the future of beverage packaging.
Meanwhile, consumers continue to rate carton the most “environmentally friendly” packaging type, due to the use of paper as a renewable material, and more than 50% of them believe that the use of bio-based plastic will further improve the environmental performance of carton packaging.
The report also identifies a growing consumer demand for more environmental information. In order to make informed choices, 37% of consumers regularly search for environmental logos on food packaging. Today, 54% of consumers trust environmental labels, compared with 37% in 2011.
Sorting and setting aside packaging for recycling remains the number one environmental activity among consumers, as it has been since 2005. Meanwhile, the ability to recycle packaging material is regarded as a top priority among food industry stakeholders when developing a product or a service.
To download the summary of the report click here (975 kB).
To download the report click here (6930 kB).

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