Study reports double-digit growth in market performance of "eco-labels"

12 February 2014

The International Institute for Sustainable Development (IISD) has published a report on market and performance trends of the 16 most prevalent standards initiatives across 10 leading commodity sectors. The report reveals double and triple digit growth across the majority of initiatives surveyed.
Once thought of as instruments primarily tailored for niche markets, voluntary sustainability standards such as Fairtrade, Rainforest Alliance and Organic are gaining traction in mainstream markets. The trend towards mainstreaming of sustainability standards is strongest among newer sector-specific initiatives that explicitly target mainstream markets (Press Release IISD, 31 January 2014).
Click here for the press release.
Click here for the report (19.98 MB).

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