Stora Enso report: Millennials reshape market for packaging

02 February 2015

A new report shows that retailers and brand owners who fully embrace the opportunities presented by sustainable packaging can achieve an increase in net sales of 2-4 % and an improvement in their EBIT-margin of 1.0-2.5 % (p.p.). The importance of sustainability will increase as Millennials become a more dominant group of consumers.
59% of Millennials, the generation born between 1980 and 2000, consider packaging sustainability to be important throughout the entire value chain. 4 out of 5 consider packaging important when making purchasing decisions and 85% consider packaging material part of the brand experience, compared to 71% among non-Millennials (Press Release Stora Enso, 22 January 2015).
Click here for the press release (305 kB).
Click here for the report (1.57 MB).
On 10-11 March the Packaging Design & Innovation Summit will take place in Amsterdam. NVC members are entitled to a 15% discount.

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