Retail and e-commerce - June 2021

28 June 2021

Retail market
According to the CBS (in Dutch), in 2019 nearly 8% of the Dutch companies marketing goods and services sold them in whole or in part through the mediation of a third party, through a so-called online platform.
Last year, Belgian consumers spent more than double the amount on meal boxes. Data from payment specialist Cake shows that this is at the expense of 2.9% of the sales of the top ten supermarkets. In 2020, meal box sales increased by 111% compared to the previous year. You can download the report (in Dutch) after filling in your details.

The effect of packaging and label format on Google ads
In an article (4.77 MB) published in the Journal of Theoretical and Applied Electronic Commerce Research, University of Cádiz researchers study the effect of packaging and label format on Google ads. The main results suggest that attention is captured more quickly with an individual wine bottle without a label than with a bottle with a label. However, ads using packs of bottles with labels get more attention than ads using packs of bottles without labels.

Retail landscape
According to Metapack, the balance of omnichannel retail has shifted. Stores need to play a more important role to ensure their long-term existence. In their report they offer a blueprint for retailers of all sizes to leverage their store real estate for more efficient and cost-effective online fulfilment, and to channel online demand into stores. You can download the report after filling in your details.
IPLC’s latest research (4.1 MB) identifies a continuing closure of the price gap in the retail with varying strategies being adopted. In the report, IPLC concludes that many more retailers are actively seeking to reduce the price gap between them and the discounters. They are not simply reducing their prices but are adapting their private label architectures.
Which? has published an article in which it is urging manufacturers and supermarkets to do more to make refillable and clearly labelled products widely available to help shoppers save money and protect the environment.
Euromonitor has published a whitepaper entitled ‘Top 100 Retailers in Asia 2021’ which showcases the outlook of recent retail landscape in the region and how players should cater to consumers to stay relevant among competitors. You can download the whitepaper after filling in your details.
Omnicom Commerce Group has published a study (2.2 MB) on proximity and convenience-based retail. The report provides insights into convenience shopping, helping retailers and brands understand how convenience store shoppers are changing their behaviours.

E-commerce: customer expectations and sustainability
Dotcom has published their 2021 study of online shoppers across the U.S. exploring pre- mid- and post-pandemic trends and expectations, revealing not only what has occurred over the past year, but identifying lasting impacts and trends that will carry into the post-pandemic eCommerce reality. You can download the report after filling in your details.
Ecommerce Europe has published the second edition of its Collaborative Report on Sustainability and E-commerce in Europe (11.9 MB). The growth of e-commerce should be considered an opportunity to structurally shift to more sustainable retail and consumption practices, as well as a chance to use the digitalisation of our society to make the transition to a more sustainable economy.

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