Relationship between product attributes, nutrition labels and excess weight

31 October 2014

Researchers at the Università degli Studi di Milano in Italy studied the association between Body Mass Index and a set of variables concerning consumer interest toward nutritional information, quality and marketing characteristics of food products.
The analysis revealed that people with excess weight display a high level of interest in nutrition claims, namely, short and immediately recognised messages. Conversely, obese individuals assign less importance to marketing attributes (price, brand, and flavour) compared with normal weight consumers. Socio-demographic and life-style characteristics affect the rate of obesity. An article about the research is published in Food Policy.
Click here for an abstract of the article.

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