Marketing, sales and consumer behaviour – September 2021

05 October 2021

Packaging trends
A recent Euromonitor article explores how consumer preferences, the regulatory environment and megatrends are shaping packaging across the global consumer goods marketplace. An article (751 kB) about the packaging industry in Europe has been published in the 71st International Scientific Conference on Economic and Social Development book of proceedings. According to a new report from Smithers, the global specialty paper market is 25 million tonnes in 2021, and is expected to grow to 28 million tonnes by 2026, a CAGR of 2.4% between 2021 and 2026. An infographic that you can download after filling in your details looks at the key drivers and trends. Packaging Strategies has published their global 2021 Top 100 Food & Beverage Packaging Companies (2.81 MB). The list is based on annual revenue from the previous year.

Trends in packaging print
According to a report by Smithers, digital print for packaging volumes increased sharply in 2020, while the total printed packaging sector fell, by 1.5% in value. An infographic that you can download after filling in your details looks at the key drivers and trends. According to another report by Smithers, more environmentally friendly printing is fast emerging as a key industry trend. You can find more information in a recent article.

Market for machinery and robotics
The preliminary World Robotics data released by the International Federation of Robotics (IFR) show that global robot installations in 2020 were down 2%, particularly under the impact of the Corona pandemic. Recently PMMI published a report with the title Mexico's Packaging Machinery Market Trends and Forecast 2021-2022. You can download an executive summary after filling in your e-mail address.

Consumers and packaging
The National Beer Survey 2021 (in Dutch, 2.97 MB) from Nederlandse Brouwers (in Dutch) shows that the Dutch beer drinker prefers to drink his/her beer from a bottle or from a glass. Straight from the can is less popular.
To highlight the issue of inaccessible packaging and the impact it has on people with sight loss, the UK Royal National Institute of Blind People (RNIB) has launched WhatsIn Store: a mock corner shop with products with blank or intentionally vague packaging.

Consumers and the environment
CCT College Dublin research (1.77 MB) finds a large gap between Japanese consumers’ concerns and behaviour about environmental issues and this gap is caused by the price and inconvenience. These factors are also included in the twelve barriers to reducing plastic packaging consumption that IASS researchers found in a German study (851 kB) published in Cleaner and Responsible Consumption. In a US Consumer Brands/Ipsos poll, 84% respondents report being concerned about plastic and packaging waste. Doctorate research (4.14 MB) by Mirthe Boomsma at Tilburg University shows that behavioural interventions have a positive effect on environmentally conscious behaviour.

Prices for plastics
Dutch trade magazine Vraag en Aanbod publishes a weekly overview of the prices for plastics (in Dutch). The prices given are estimated averages between the gross prices published in the trade journals and the net prices.

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