Marketing, sales and consumer behaviour – October 2020

02 November 2020

Market for (bio)plastics
Smithers forecasts that the global PET packaging demand will reach $44.1 billion in 2020. You can read more in a recent article. Smithers also predicts that the global consumption of rigid and flexible single-use packaging will continue to grow to reach 48.5 million tonnes in 2025. You can read more in a recent article.
Nova-Institute reports that the bio-based industries made a contribution of €750 billion to the European economy in 2017, an increase of €50 billion(+>7%) compared to 2016. The latest version of the report European Bioeconomy in Figures (3.75 MB) covers the period 2008-2017. Nova-Institute also published a report (9.84 MB) with the title ‘Bio-based products: Green premium prices and consumer perception of different biomass feedstocks.’

Top 20 disruptive technologies in paper and board
The top 20 disruptive technologies in paper and board are covered in a new report from Smithers. You can read more in a recent article.

Printing market
Ink World Magazine has published its 2020 Top International Ink Companies.
In a recent article Smithers predicts the package and label printing market to rise from $431.6 billion to $491.1 billion in 2025. In another article Smithers predicts the market for flexographic printing to reach $181 billion in 2025 due to increased demand in packaging print.

2.7 million industrial robots at work around the world
The International Federation of Robotics (IFR) reports a record of 2.7 million industrial robots operating in factories around the world in 2019 – an increase of 12%. You can download an executive summary (253 kB) of the World Robotics 2020 report.

Packaging and consumer choice
Researchers at TU Delft published an article (1.9 MB) in Food Quality and Preference with the title ‘A juicy orange makes for a tastier juice: The neglected role of visual material perception in packaging design.’
For her dissertation (2.1 MB) at the Auckland University of Technology, Penelope Munro studied the impact of sustainable packaging information on consumer choice. She found no significant relationship between the introduction of information labels and the selection of the product with the most sustainable packaging.

UK: Recycling labels not clear for consumers
A recent YouGov poll (1.7 MB) commissioned by Viridor shows that recycling labels are a stumbling block for UK consumers. Although 38% said they frequently noticed recycled signs on packaging, only 9% found the labelling very easy to understand.

Perceptions of the US shopper
Shorr has developed the first annual Food Packaging & Consumer Behavior Report by surveying US shoppers. The outcomes are highlighted in an article.
IFIC recently conducted a consumer survey (526 kB) of 1,000 U.S. adults to find out more about current attitudes and habits related to the safety of the food we eat.
According to a recent survey (2.69 MB) by The Reshoring Institute, Americans prefer products that are Made in the USA and they are willing to pay up to 20% more for them.

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