Marketing, sales and consumer behaviour – April 2021

04 May 2021

Market information
Fortaleza has published a report (10.31 MB) with the title Sustainable Packaging – Market Trends & Implications. In a recent article, McKinsey identifies five key trends that will shape sustainable packaging.
According to Smithers, the total volume consumption of rigid plastic packaging worldwide will rise by 3.5% across 2021-2026 to reach 73.1 million tonnes. You can read more in a recent article. Smithers has also published an infographic on key drivers and trends for the global flexible packaging market that you can download after filling in your details.

Consumers expect chocolate in black packaging to be more bitter
According to University of Campinas research (abstract), published in the International Journal of Gastronomy and Food Science, consumers expect chocolate in black packaging to taste more bitter. Consumers expect chocolate in pink and yellow packaging to be sweeter.

Opening medicine packaging
Kassa (in Dutch) research shows that opening medicine packaging is a problem for many Dutch patients. The blister pack in particular is experienced as difficult. The plastic jar is the favourite. On 15 April 2021, Tom Jeroen Brasz held a speech entitled ‘Designing for abilities: Human-centred design of medicine blisters for users with rheumatic and musculoskeletal diseases’ as part of his master assignment at the University of Twente. Chairman of the assessment committee was professor Roland ten Klooster who holds the NVC Chair Packaging Design and Management.

Influence of COVID-19 on packaging
With their COVID-19 Foresight study, Aptar Beauty + Home looks at the role that packaging can play to offer solutions for the challenges posed by the pandemic. You can receive the report by e-mail after filling in your details. According to Smithers, the pandemic has created opportunities for providers of anti-counterfeiting and security packaging solutions. You can download an infographic after filling in your details. Euromonitor has published a report (1.09 MB) with the title Coronavirus: Changes in Beauty and Personal Care E-commerce. According to a recent Mintel article (1.03 MB) on household products packaging, consumers are redefining value, seeking durability, flexibility of use and efficacy.

Consumers and sustainability
According to the Global Consumer Insights Survey 2021 (1.26 MB) by PwC, 46% of the consumers are willing to pay more for products in sustainable packaging. The results for Dutch consumers are discussed here. In a recent article, McKinsey looks at consumer views on sustainable packaging in 10 Asian countries. The authors observed the highest levels of concern in China, India, and Indonesia.
A survey commissioned by dvi shows that the innovations in the field of sustainable packaging in recent years are being well received by German consumers. Nearly half of respondents – 44% – perceive clear progress. Moreover, 74.6% confirms that this progress has been achieved either with no compromise in functionality and convenience. According to a recent Mintel article (1.03 MB), the gap between plastics recycling goals and consumer understanding and action will widen before it narrows. Hi-Cone has published the second State of Plastic Recycling report (5.88 MB). The survey found that only 31% of the consumers is confident in understanding what the term “circular economy” means.

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