Shopping behavior of men requires customized (packaged) products

04 February 2014

Global retail branding and sourcing partner Daymon Worldwide has published their US-based “Men on a Mission” study, revealing six types of male mission-oriented shopping trips. The study incudes male shopper archetypes based on evolving gender roles and shopping behavior. These are the Traditional Male, the Modern-day Male, the Primal Male, the Confused Male, the Discerning Male and the Heckled Male.
According to the study, male shoppers are personally responsible for about 78% of all groceries purchased for their household in the last month, so they represent a huge financial opportunity for retailers ready to respond with customized (packaged) products and services.
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