Ireland to press ahead with plain tobacco packaging

31 May 2013

The Republic of Ireland is set to follow Australia and ban branding on tobacco packaging.
Legislation on plain packs could come into force early next year with the Irish government signing off the proposal on 29 May 2013. The brand name will be presented in a uniform typeface for all brands and packs would be in a plain neutral colour.
If the plans do go ahead, then Ireland will be the second country in the world to implement plain packaging on tobacco products. Australia introduced the measure last year (PackagingNews, 29 May 2013).