Food labels can reduce environmental impacts of livestock

31 October 2014

With global food demand expected to outpace the availability of water by 2050, consumers can make a big difference in reducing the water used in livestock production. Researchers at Washington State University USA (WSU) demonstrated that consumers are willing to pay a little more for meat products labeled to reflect a single, environmentally friendly production practice, such as water conservation.
They also demonstrated that moderate price premiums for all cuts of meat that are acceptable to the average consumer will have a greater impact than high premiums for a few niche products. An article about the research is published in Food Policy (News Item WSU, 6 October 2014).
Click here for the news item.
Click here for an abstract of the article.

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