The ever-changing shopper journey
Consumers are changing how they shop, where they shop and when they shop. Since there is no longer an “average shopper” in today’s world, IRI has taken a closer look at current shopping trends and provided a road map on how marketers can protect and grow share in the $737 CPG marketplace.
During the past year, grocery and drug channels experienced flat to negative trip frequency and declining basket size, while the Internet saw a modest uptick in both frequency and trip spending. Grocery share of spending is quite similar across consumer segments compared to other CPG channels, where share trends sometimes vary rather drastically across consumer segments (Press Release IRI, 20 October 2014).
Click here for the press release.
Click here for an infographic on the new shopping journey (194 kB).
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