De Gouden Noot winners Halopack and Pack-Age win WorldStar

05 June 2013

The Silver and Bronze winners of the Packaging Innovation Contest De Gouden Noot 2012, organised by NVC, have won a WorldStar in the 2013 edition of this annual competition. The 2013 edition of the WorldStar Awards, organised by WPO (World Packaging Organization), brought in 316 entries from 32 countries from around the world.

Packable b.v., the Silver winner of De Gouden Noot (“Zilveren Noot”), won a WorldStar award for HALOPACK.
A better product presentation and improved environmental performance are the key aspects of this generic innovation for the application of modified atmosphere in carton trays. The nucleus of the development is a unique 3D-lamination machine for the trays. An easy-peel technology allows the correct separation of the material fractions after use. HALOPACK brings convenience (People) with responsible packaging materials (Planet) and higher-margin product offerings for meat, fish and salads (Profit).

DSM, the Bronze winner (“Bronzen Noot”) of De Gouden Noot was awarded a WorldStar for Pack-Age.
A better ripening of non-coated cheese and less food waste compared with coated cheese, those are the credentials of Pack-Age. This innovation not only brings new life in the market of cheese making, but also enables new developments for cheeses with all sorts of protective taste-creating coatings. As ripening results in a higher price for the cheese, the Profit aspects of sustainable development are addressed as well.