Closer cooperation between Germany and Holland in advanced packaging education
30 January 2012
The cooperation between Germany and Holland was enhanced on January 25th with a unique NVC seminar at the packaging exhibition Verpackung Hamburg (Germany). Participants discussed the thesis: Germany and Holland: a winning team in packaging?
Firstly, the challenges of handling two different cultures in the context of the packaging business were charted by three speakers. Tanja Braun (intoEU) addressed the basics by explaining how to build a better business by understanding Dutch-German differences. Bart Labrie (L’ABRIE) presented several business cases addressing new developments in packaging services, for both Dutch and German manufacturers of branded packaged goods. Giovanni Bernardo (Meilink-Dreiner Kartonage Deutschland) shared his experiences with the audience on managing a successful German-Dutch enterprise in the increasingly international market of high-tech packaging.
All speakers stressed the importance of well-qualified employees-professionals for their business. This aspect was enthousiastically debated in a dedicated panel subsequently, where leading education institutes in the field of packaging were present (Press Release NVC, 30 January 2012).