Master Thesis: Development method for packaging innovation
As part of his master assignment Mart Rozema will hold a speech on 18 December 2015 entitled: Establishing a development method for packaging innovation to be used by food processing companies.
Small and medium sized food processing companies generally have extensive expertise in food production and developing food products, but expertise in packaging development is missing. Although being a large cost component and a critical marketing tool, packaging has a minor and passive role in their product development process. A structured method is developed that supports food processing companies in packaging development (Website University of Twente, November 2015).
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