Packaging Innovation Contest De Gouden Noot 2022


Since its inception in 1958, Packaging Innovation Contest De Gouden Noot (“The Golden Walnut”) has developed into the world's most competitive packaging contest. With De Gouden Noot, NVC Netherlands Packaging Centre stimulates 'holistic' innovation in packaged products and packaging. The contest has no subcategories; all entries are judged on their over-all innovativeness.  

The contest owes its name to the unique winner’s trophy containing a solid gold walnut, symbol of sustainable, effective and innovative packaging. Winning brings significant worldwide fame, both ‘online’ and ‘physical’ through leading packaging exhibitions and events, including interpack 2023 and the ALL4PACK Emballage Paris. Participation also gives the company and its employees recognition for all their innovation efforts.

The judging has taken place in two rounds. The jury is independent and its members cover all aspects of packaging. Chairman of the jury is Professor Renee Wever. In the first round of the judgment, on 19 en 20  May 2022, ten finalists were selected from a maximum of forty entries. Non-finalists have received a report containing the jury's findings on their entry. In the second round of judging on the 15th of September 2022, the finalists each had a chance to present their entry to the entire jury.

The jury will then decide which entry wins the Gold and which one wins the Silver and Bronze.

The award ceremony of the 31st edition of De Gouden Noot will take place on 6 October 2022 in the A'DAM Toren. During this phenomenal evening, under the guidance of Francesca Vanthielen, De Gouden Noot and its runners-up of the 31st edition will be awarded as the most competitive packaging innovation award. The livestream starts from 19:30 hour CEST.

The 10 finalists of the 31st edition of De Gouden Noot
After the first jury round, the jury has chosen the 10 best ‘holistic’ packaging innovations of this years edition. You can check here the 10 innovations which compete for De Gouden Noot trophy!

For more information, please contact Corné Huijben, manager NVC Knowledge Development and Projects via or contact the NVC association office (telephone +31-182-512411 or e-mail