Packaging Innovation Contest De Gouden Noot 2022


Since its inception in 1958, Packaging Innovation Contest De Gouden Noot (“The Golden Walnut”) has developed into the world's most competitive packaging contest. With De Gouden Noot, NVC Netherlands Packaging Centre stimulates 'holistic' innovation in packaged products and packaging. The contest has no subcategories; all entries are judged on their over-all innovativeness.  

The contest owes its name to the unique winner’s trophy containing a solid gold walnut, symbol of sustainable, effective and innovative packaging. Winning brings significant worldwide fame, both ‘online’ and ‘physical’ through leading packaging exhibitions and events, including interpack 2023 and the ALL4PACK Emballage Paris. Participation also gives the company and its employees recognition for all their innovation efforts.

Registration for De Gouden Noot 2022 is open and you have the opportunity to register until Friday 6 May 2022 or until the maximum of 40 participants has been reached. You can register here for the packaging innovation competition.

The judging takes place in two rounds. The jury is independent and its members cover all aspects of packaging. Chairman of the jury is Professor Renee Wever. In the first round of the judgment, on 19 en 20  May 2022, ten finalists will be selected from a maximum of forty entries. Non-finalists will receive a report containing the jury's findings on their entry.
In the second round of the jury on the 15th of September 2022, the finalists will each be given the opportunity to present their entries to the entire jury. The jury will then decide which entry wins the Gold and which one wins the Silver and Bronze.

The award ceremony of the 31st edition of De Gouden Noot will take place on 6 October 2022 in the A'DAM Toren. During this phenomenal evening, under the guidance of Francesca Vanthielen, De Gouden Noot and its runners-up of the 31st edition will be awarded as the most competitive packaging innovation award.

Winners and finalists De Gouden Noot 2020
The award ceremony for the 30th edition of the packaging innovation competition De Gouden Noot took place on Thursday 8 October 2020 and was streamed live from the A'DAM Toren. During this phenomenal evening, presented by Francesca Vanthielen, the winner and its runners up of De Gouden Noot 2020 were revealed. The honour for De Gouden Noot went to FiliGrade with its ‘digital codes for recycling’ (gold), followed by O-I with Expressions (silver) and Eurotrol with the CueSee Ringe (bronze). You can see the winners and the other finalists here.

For more information, please contact Corné Huijben, manager NVC Knowledge Development and Projects via or contact the NVC association office (telephone +31-182-512411 or e-mail