Packaging Innovation Contest De Gouden Noot - 30th edition

Since its inception in 1958, Packaging Innovation Contest De Gouden Noot (“The Golden Walnut”) has developed into the world's most competitive packaging contest. With De Gouden Noot, NVC Netherlands Packaging Centre stimulates 'holistic' innovation in packaged products and packaging. The contest has no subcategories; all entries are judged on their over-all innovativeness.  

The contest owes its name to the unique winner’s trophy containing a solid gold walnut, symbol of sustainable, effective and innovative packaging. Winning brings significant worldwide fame, both ‘online’ and ‘physical’ through leading packaging exhibitions and events. Participation also gives the company and its employees recognition for all their innovation efforts.

The judging takes place in two rounds. The jury is independent and its members cover all aspects of packaging. Chairman of the jury is Professor Renee Wever. In the first round of the judgment, ten finalists will be selected from a maximum of forty entries. Non-finalists will receive a report containing the Jury's findings on their entry.
In the second round of the jury, the finalists will each be given the opportunity to present their entries to the entire jury. The Jury will then decide which entry wins the Gold and which one wins the Silver and Bronze.

The finalists will be on display for the 170,000 visitors of the interpack packaging exhibition (25 February - 3 March 2021 in Dusseldorf, Germany) on the NVC stand ENB/03 at the busy North Entrance.

The award ceremony will take place on 8 October 2020 in the A'DAM tower in Amsterdam. Just like the packaging competition itself, the award ceremony is a special event with an exclusive character. The total number of places available is just over one hundred; an excellent opportunity to nourish existing business contacts and to discover new ones. Experience this evening, meet the leaders in packaging innovation and enjoy the delicious three-course dinner, phenomenal presenter Francesca Vanthielen and the spectacular view of Amsterdam from the Loft on the 16th floor of the A'DAM Tower.

Registration for De Gouden Noot 30th edition closes 1 September 2020 or as soon as the 40th entry is reached, so be quick to join! 

For more information, visit and contact Corné Huijben at or the NVC association office +31-(0)182-512411 and e-mail


Gouden Noot 2018
For inspiration, the finalists of the previous edition of the Gouden Noot can still be seen. Which packaging innovations competed for the beautiful trophy with the Golden Walnut in 2018? The final winner was ACU-DropII of Verhoeven Ontwerpburo/Eurotrol, with the runners up Combo Excelsior of Schoeller Allibert (Silver Walnut) and Arcwise Packaging of Brohl Wellpappe (Bronze walnut).