Research TU Delft: Critical consumers do often buy genetically modified food
Many people disapprove of genetically modified food. You would therefore expect them to avoid these products in supermarkets. Researchers at TU Delft have revealed European consumers by no means avoid these products in the supermarket.
Only 30 percent of the consumers said that they avoided buying GM products, but 25% of them had nevertheless bought a GM product. Of all the consumers who had bought products with a GM label, nearly half thought they had not, 20% thought they had and 30% didn't know. This indicates that some consumers do not read the label or that they don't really care. An article about the research was published in GM Food & Crops (News Item TU Delft, 14 October 2013).
Click here for the news item.
Click here for the published article (933 kB).