Marketing, sales and consumer behaviour – March 2021
Market for packaging
Smithers’ recent white paper - Five Key Insights into how COVID-19 is Impacting the Packaging Industry – looks at how the packaging industry has been disrupted by the pandemic so far and at what we can expect from the future. You can download the white paper after filling in your details.
Packaging Strategies has published their annual Packaging Outlook for the US. The compiled information comes from a number of research firms.
Market for plastic, flexible and molded fiber packaging
Shell Polymers has published a report entitled ‘Polymer Trends: How Industry Shifts Will Affect Polyethylene Production’. For the report the authors have used information from a number of research firms. You can download the report after filling in your details.
According to Smithers, flexible plastic, paper and foil packaging will continue to see a steady rise in demand across the next five years. You can read more in a recent article.
A Smithers infographic gives an overview of the molded fiber packaging market. You can download the infographic after filling in your details.
Market for bio-based inks and coatings
Smithers estimates that the 2021 market for of bio-based inks and coatings will be worth $5.86 billion worldwide. You can read more in a recent article.
US beer industry during pandemic - Packaging challenges and solutions
In an article (827 kB) published in Beverages, University of Florida researchers examine several of the challenges, pivots, and solutions packaging provided to the US beer industry during the pandemic.
Food labels can be much clearer for people with a food allergy
Utrecht University, University Medical Center Utrecht (UMCU) and the Netherlands Organisation for Applied Scientific Research (TNO) have joined forces to develop a joint proposal for a food label which makes it much easier for people with a food allergy or intolerance to identify the information they need. An article (1.12 MB) about the research is published in Clinical & Experimental Allergy.
Labelling fruits and vegetables as “ugly” can be a recipe for sales success
New research from the UBC Sauder School of Business shows that when it comes to selling misshapen fruits and vegetables, labelling them as “ugly” can be a recipe for sales success. The researchers found that ‘ugly’ labelling is more effective than other comparable labels, such as ‘imperfect.’ An article (abstract) about the research is published in the Journal of Marketing.
NVC members receive this information with all the relevant links in the monthly NVC Members-only Update. If you have any questions, please contact us: email@example.com, +31-(0)182-512411