The 2015 Omnichannel retail index

26 November 2015

Creating a seamless shopping experience helps retailers to deepen their relationships with customers, and grow their business in the long term. This seamless experience can be created through the use of an Omnichannel shopping environment. 45% of retailers surveyed for the State of Retailing Online 2015 study noted that Omnichannel initiatives was in their top 3 priorities.
Key findings of the Omnichannel Retail Index report provided by the National Retail Federation are the high frequency (95%) of mobile-optimized websites of retailers and the relatively low use of online search refinement including instore availability. The report also studies on- and off-line Omnichannel strategies.
Click here to download the full report by the National Retail Federation (4.19 MB).
Click here for more information about the NVC E-course Packaging for E-commerce.
Click here for more information about the NVC innovation project Web Retail Packaging.
On 20 January 2016 NVC gives an interactive presentation on the role of holistic packaging design on consumer experience.

If you have any questions about this subject, please contact us:, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.