Master Thesis: Shelf Ready Packaging design method

28 September 2015

As part of his master assignment Bernd Rutgers will hold a speech on 15 October 2015 entitled: The development of a Shelf Ready Packaging design method, in order to improve usability for retailer stakeholders. He did his graduation project at Smurfit Kappa Benelux. The goal of this graduation assignment was to find retailer SRP demands. By researching the current internal SRP design process, an overview of this process was created. This overview was used as a basis for an enhanced SRP design process. The newly proposed SRP design process uses affordance based and scenario based design as most important methods that guide in designing for usability (Website University of Twente, September 2015).
Click here for more information about the master assignment of Bernd Rutgers.
Click here for more information about the NVC Chair Packaging Design and Management.

If you have any questions about this subject, please contact us:, +31-(0)182-512411. This item is also included in our monthly overview, the NVC Members-only Update.