Graduation speech NVC Chair Packaging Design and Management
As part of his master assignment Bjorn de Koeijer will hold a speech entitled ‘Cradle to Cradle Packaging Development: Method & Case Study’ on 14 November 2013. For Van Houtum he looked at incorporating the Cradle to Cradle paradigm into packaging design and created a development method specifically targeted at Cradle to Cradle packaging.
He developed a packaging concept to fit within the product line of Satino Black. The packaging development is aimed at distinctive packaging features and material use. On top of that, the material health and material reutilisation is optimised, from a Cradle to Cradle perspective (Website University of Twente).
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