The Great Generations Debate on Packaging in 2028 (in Dutch)
NVC was founded in 1953, so this year’s Annual Members Meeting is dedicated to our 60th anniversary. We won’t look back to the past, but will probe into the future in The Great Generations Debate on Packaging in 2028. The three generations are:
- The Young Talents (age 18-25)
- The Backbone (age 26-49)
- The Eminences Grises (age 50+)
First, the generations will develop their vision on packaging in 2028, each in their own meeting room. This will be done by ranking the eight most important current packaging trends as identified by the NVC in 2013. Click here for the trends (in Dutch). Subsequently, the plenary Debate takes place. Whatever the outcome of The Great Generations Debate on Packaging in 2028, it most certainly will be a unique, surprising and inspiring event to remember on our way to the 75th anniversary of the NVC Netherlands Packaging Centre.
The Great Generations Debate on Packaging in 2028 takes places at November 28th and starts at 4 PM and will be held at NVC member company Milgro in Rotterdam. (The members-only part of the Annual Members Meeting starts at 3 PM at the same location; NVC members will be informed about that separately.)
For more information about the Debate, contact Michael Nieuwesteeg.

