"Invisible" innovation wins solid Gold in 30th edition of the world's most competitive packaging contest De Gouden Noot

12 October 2020

The award ceremony for the 30th edition of the packaging innovation contest De Gouden Noot took place on Thursday 8 October 2020 and was streamed live from the A'DAM Tower. During this phenomenal evening, presented by Francesca Vanthielen, the solid Gold and its runners up Silver and Bronze were awarded in what has evolved into the world's most competitive packaging innovation contest. The honour for De Gouden Noot 2020 went to FiliGrade with its 'digital codes for recycling' (gold), followed by O-I with Expressions (silver) and Eurotrol with their CueSee Ringe (bronze).


This innovation in the field of digital coding represents a breakthrough in solving the environmental problems that have arisen in recent years with the large-scale use of plastic packaging. Packaging is the temporary integration of an external function and a product to enable the use of the product; the world does this more than three hundred thousand times every second and packaging in plastic is a large part of this. FiliGrade's innovation makes it possible to uniquely code individual packs and, on the basis of the information thus generated, to drastically improve the Collect-Control ("collection") and Backend ("conversion" of emptied packs into materials for new applications) of packaging.


This innovation brings the world of creativity, personalised design and smaller series into the field of glass packaging. Digitally printed and embossed beautiful glass bottles are a source of inspiration for many consumer markets worldwide - and thus for the Jury of De Gouden Noot 2020.


With the gold standard of the glass ampoule (inert, safe, long lasting) as a starting point, this innovation has significantly increased ease of use, safety and flexibility in many high-quality applications. The geometry of the bottom of the ampoule has been redesigned in combination with a special ring to locally weaken the glass for controlled breaking of the ampoule. Any glass fragments are filtered out with a highly innovative polyester woven material. The ampoule is held securely in the holder without breakage and leakage. This has been combined with elegant design and compliance with the most stringent laws and regulations worldwide.

More information
All information about the ten finalists of this 30th edition of the packaging innovation competition De Gouden Noot, the jury and the Award Ceremony which took place on Thursday 8 October 2020 in the A’DAM Tower Amsterdam, can be found at www.degoudennoot.com.

High-resolution photos on request at info@nvc.nl, telephone +31-(0)182-512411.
More information about Packaging Innovation Contest De Gouden Noot: Corné Huijben.